Build Host Beneficiaries
Proactive Referral Strategies
Optimise Quoting System
Cash Flow Forecasting
Behavioural Analysis with your Team
Attend Networking Functions
A Consistent Recruitment System
Utilising Score Board
Survey Your Competitors' Prices
Regular Team Meeting
Train Your Team in Sales
Set Sales Targets
Use Sales Scripts
Map Your Clients' Buying Process
Game Changing Script is now here...
For all those who requested a copy of this from my last post, here it is. I have been surprised by the number of responses so rather than doing this one by one.
PLEASE: Remember to respect peoples time and be a great interruption in their day not a sales pitch.
Initial Cold Call Script from LinkedIn prospecting
Hi [name] Its [name] here from [Company name] in [Location] (pause here and DO NOT ASK HOW THEY ARE????. Just wait for them to ask you). I usually mention something about the fact that they don’t know me as I can hear their mental rollerdex searching. This puts them at ease. Read more>>>
Who's Chasing Who - This is a Game Changer!
Quick one for you.... Do you chase prospects or do your prospect chase you?
Wouldn't it be cool if you could turn the tables and have people chase you.
I've been doing some amazing training of late with my mate Taki Moore and got some really cool ideas on how to flip things around. I have written a "killer script" for those who prospect for new business in the B2B space.
Let me know if you want a copy of this and I'll send it through. Just not sure if its right for everyone so when you reply to this post let me know your industry and your role so I get clear on what to send.
This stuff is potent so please use it carefully and only share this post with those you trust. Read more>>>
Dealing with Inbound leads!
Just had a BFO (blinding flash of the obvious) when we started to deal with inbound sales leads and thought I would share this. For so long our business has dug up leads from outbound sources like telemarketing. Back in Dec we decided to stop outbound calling (cold) and poured our marketing $$ into generating inbound leads - where people call us.
Its been a slow process but nowadays 80% of our leads are from inquiries or from people who have sat in on a webinar or seminar. This has been great for the business but today I noticed a new trend for these leads. We are not the only coaching business that they are considering!! So now I have objections where we are in the final 2 or 3 companies that they are checking out. This is really starting to give me the shits especially as its something that we have literally never had to deal with before. Read more>>>
Thats What I'm Talking about
I my continuing quest to build my sales team and I wrote last week about the frustrations I have when employing. The complete lack of prep, the general disinterest in being up to date on the company they are looking to join - you who employ people know exactly what I am talking about. Well, let me tell you - the tables turned this week when I had yet another interview.
Now I am different, I wait in reception for people to show up rather than have the receptionist call me and then go out to meet them. I literally wait in reception about 5 - 10 mins before the appt time to greet them, this includes clients. I believe that people should not have to wait as I know how frustrating it is to wait especially for Dr's and the like. Read more>>>
Cryers are Buyers!
Do you guys know of Jeffrey Gitomer? He's one of my mentors in the $ales arena and he taught me all about getting to emotion in the sales process. He tells a story of a small invisible string that is connected to the heart that runs under the skin, over the shoulder and down and then tied to the wallet in the back pocket! Can you picture this? Well - he says - if you pull hard enough on the (heart) string, the wallet pops right out!! I know this is kind of old school thinking but really when you boil it down - he's right.
So lets look at this for a moment. If you are sitting with a prospective buyer (prospect) then your job as a sales person is to make sure you uncover the emotional reasons for the prospect wanting to buy your product or service. What frustrations do you fix, do you solve problems that they have, and how do these problems or frustration affect them in the lives or businesses. Say for example you sell solar panels / solutions into the domestic market. Lets delve into the frustrations of the average home user. The costs of electricity are rising every year, more and more electrical products are being used in the home, budgets are squeezed, the neighbors have solar - you get the picture. Read more >>>
Employing $ales People - WTF
You know, I've been at this a long time - $ales that is. I have interviewed so many people for sales and related positions and I have to say lately, its been bugging me. "It" is the complete lack of prep that candidates are doing before they show up! Seriously, how freakin hard is it to get on a web site, do some LinkedIn homework and read up about the company you are trying to get a job with.
One of the first questions I ask is - "so what do you know about our company". Not really a hard question, not one someone should balk at or come back with something like "well I know a little bit", or "to be honest, I have heard about you guys". REALLY!!! If that's the best, then I really should terminate the interview right then and there and save myself another 45 mins pf polite conversation. Read more >>>
I need to speak to my wife about this!!
So, how to deal with it when you get hit with the ole, "this all sounds great, I'd like to pass this by my husband / wife first and I'll call you tomorrow. It's a 90% yes from me, but I have to make sure he / she is ok with it" objection. You can of course replace wife with husband, business partner, accountant, neighbour, best friend - you get the drift...Here's what I do.
Of course, if you have done your pre - sales work properly this would never come up! In all my pre sales training we have to get to the bottom of who are decision makers are. Most business owners will tell a "sales person" that of course they are the decision maker. In small business the purse strings are generally held by someone else so make sure you get ALL decision makers present before you go ahead with a F2F appointment. Read more >>>
The best comeback EVER for "I'm not interested"
I often get woken up from a sleep with a great idea, or suddenly remembering something I have to do! I have my iPhone beside the bed so I can record a quick voice note - so handy they are! This time I got woken up with an idea that's been bugging me for eons! I have been looking for a way to combat the old "I'm not interested" when making cold calls. I have used lines like - "so what is it you are not interested in Mr Prospect?" That's what I call the porcupine comeback, like a hot potato, they throw at me and I throw it straight back.
Finally I have a response that I feel does not manage to get the prospect upset or back them into a corner. Its so simple, it breaks the ice, it is light-hearted and it de-stresses the situation nicely. You want to know it? Read more >>>
Dressed to Kill - Selling Professional Services
WOW, this is a huge subject!! As many opinions as there are sales people!!! Dress appropriate is the general rule of thumb but what the heck does that actually mean? To me at its simplest level it means you don't wear a suit and tie to go see a Farmer!!
At a deeper level its all about first impressions and that means so much more that just what you wear. It comes down to your grooming, i.e hair, nails, shoes, teeth and then even further into your breath, the watch, the pen the sales compendium (laptop, iPad, flip charts etc). We really only get one chance to make a first impression so here are my notes on minimising any problems here. Read more >>>
Are you a Hunter or a Farmer?
Sales is a tough but rewarding role. One that will challenge you from every angle, your tenacity, your will to succeed, your internal strength, your perception of people, your internal motivation and so much more. On the other hand, if you pass these tests the rewards are incredible.
So, two types of sales people, the Hunter and the Farmer, which one are you? The two are about as opposite as night and day! Think about it this way, would you rather answer inbound sales enquiries or go out and talk to people to generate your own enquiries?? Farmers wait for the phone to ring, work in call centres, wait for the fax machine to ring and catch the order before it hits the floor, work in retail where clients walk in or, become client relationship managers.
Hunters usually fend for themselves, generate their own leads, have networks that go where they go, knock on doors, master the phone and email communication tools, ignore rejection and are able to keep plowing on no matter what.
So we have two different animals here.... Read more >>>
How to deal with The Old "Christmas is Coming" objection...
How many times have you heard from a prospect something like this - "this all sounds great, just let me get through the Christmas period, in fact why don't you call me mid January". This one used to get me every time!!!!
Here's what I say when this old gem comes up.Read more >>>
Are Your Prospects Lying to You?
Some people can't tell a lie, others can't tell the truth and unfortunately, most people can't tell the difference. Can you tell when someone is pulling the wool over your eyes? Your ability to quickly and accurately discern the truth greatly enhances your effectiveness as a coach. Fortunately, having the ability to sort fact from fiction is an important communication skill that can be learned.
Aside from con men and compulsive liars, most people become uncomfortable when telling a lie and transmit their deceitful behaviour through their body language. While they may sound convincing, their gestures speak louder than their words. Consequently, they reveal their deceit non-verbally. While it's not always easy to spot deceptive behaviour, there are many subtle yet discernible clues to the trained eye.Read more >>>
Retail Sales Down in Australia- or are they? !!
I have recently had the privilege of sitting in on several presentations held by senior economists from the Commonwealth Bank. I have seen their forward projections, historical data and trends on all aspects of the economy. One aspect of the presentation is that retail sales are slow or sluggish and this always concerns me especially when the audience is largely made up of retailers!!
I am often asked about the state of the economy as I travel around and present to business owners, I always respond with the same story, one I heard from John McGrath, the real estate mogul from Sydney. He tells a great story of the time he was invited over to the USA to be the Keynote speaker at a huge Real Estate conference. The night before the conference got underway they had a social event for attendees and John wanted to mix and mingle with attendees to get a feel for the market before his address the very next day.Read more >>>
Best Tip Ever for Dealing with Objections in Sales
I get asked this question every time I present on sales. What's the best way to handle the objection on ....... and it could be price, I need to think about it, timing etc....
The hardest working sales guys and gals get real good at some of the old Tom Hopkins objection handling techniques like, apart from the price, is there anything else stopping you going ahead today? They have a repertoire of objection handling responses up their sleeves to turn the sales situation around in their favour. To me this is the old style sales process and things have moved on since the 70's, 80's and 90's where these tactics may well have worked.Read more >>>
How to Avoid the Worst Mistake in Sales!
I love being on the end of someone else's sales process, you get to see some amazing new things, some things done really well and of course the worst of it all. I am trying to buy a triple garage for my property at home and have contacted a bunch of local suppliers including national franchises who specialise in this area.
In doing so I have come to the conclusion that although their sheds are nice looking, their web sites are full of great pics - they have no idea how to sell and have all, without exception, made one of the worst mistakes possible in sales.
So far I have 4 quotes on my home office desk, they all have their elevation drawings, a list of specifications, a comprehensive list of inclusions and exclusions etc. What I have noticed is that they are not easy to read and have been set out to look like a spec sheet for a builder rather than a quote for a layman.Read more >>>
How to Generate Leads - the hardest part of sales!!
Of all the aspects of sales the hardest part is generating leads. I have heard so many sales people say to me, just put me in front of someone and I'll sell them!! they just don't get it, that is sales, without the leads you have no sales.
Questions is - do you generate the lead yourself or outsource it to someone else?Read more >>>
Here's how to Avoid the "I need to think about it" stall when selling
Simple - don't leave your prospects with the option in the first place. Here is how I set up the appointment right up front, I use an intention statement!
The intention statement is critical to the entire sales process, it outlines what is to take place in the time you have both set aside so that the prospect is clear and it helps to reduce any anxiety that the prospect may have around sales or any fear of a pressure sales environment. The intention statement is broken into four sections,Read more >>>
Heart Transplant a Huge Success
One of my closest friends was on the heart transplant list for some considerable months and was not expected to last another winter. We received the great news that he had had the transplant and all was going really well. I spoke with him just 3 days after the op and he was a new man. I have been following his progress and we speak each week - here is what I found so interesting.
Just 2 weeks after the op, so many things had changed, his hearing was improving, his sight was sharpening, his taste was returning and his overall wellbeing was vastly improved. What he had not realised that for 3 and a half years since he was first diagnosed, his body was slowly shutting down, in fact it was so slow that he had hardly noticed. This is what I call imperceptible drift.
It was not until he had the new lease of life that he really noticed just how far he had drifted from "normal" operations.
So what does this have to do with business? Read more >>>
Top 5 Telemarketing Secrets Revealed
I've called thousands of prospects over the years and in that time I have learnt a few tips I thought you might like to see.
1. You have to have a great opening line to grab attention. I hate it when people ask me - how are you today - it really gives me the shits. It puts me right into "defensive mode" - what it this person trying to sell me? Make a simple statement like - thanks for taking my call [name], [pause] the reason for my call is.... and make sure you have a great reason to interrupt that persons day. Read more >>>
Federer Outsources Tennis Game!!
What on earth would you think if this headline was in fact true!! Why would he do that? In the Roger Federer Corporation, he is the best s to do that particular job!! Who would turn up to see someone else hit the ball, it's him we go to see or turn on the TV to watch.
The analogy I am getting to is this: so many times I see small businesses struggling to make sales. When they started,d the owner was the one out there generating new business, over time he got busy doing stuff and hired a sales guy / gal to step in to do the "hitting" while the owner handled things back in the office!!!!
PEOPLE- STOP DOING THIS!!!! Read more >>>
The Hardest Profession on the Planet
Thats my take on sales and selling. Where else are you expected on a daily basis to go out there, call on people who don't know that they need what it is you have to sell, get rejected, hung up on, gate kept, ignored, given every excuse under the sun as to why they cannot afford your product or service, deal with rejection - and still be expected to do it over again the very next day!!!
Well to an average sales person, this is life. Whether you sell cars, stationery, life insurance or houses, ALL average sales people go through this routine DAILY. They prospect, cold call, followup leads, answer RFI's and tenders, write proposal and quotes, telemarket, answer queries and even have to make a quota to keep their job.
Still reckon you want to get into sales?? Read more >>>
Selling to husband / wife teams!
This is easy when you get it right! It is tough if you fail to set up the appointment properly. What you have to remember here is that husband and wives think differently, they are together because of the old saying - opposites attract! They have different views on life, you and your product / service. Men generally think logically, women - emotionally. You need to be able to understand this and sell accordingly. REMEMBER - sales is defined as "professionally helping others to buy".
Here's what I have figured out over the years, and it remains the same no matter the size of the sale. Read more >>>
Questions are the Answers
In an earlier post, I talked about the power gradient in a sales call. In short what I am referring to is who holds the power, who looks up to who, who needs who more, who is the one controlling the conversation?
When I talk to sales people I often get asked, " how do I know what question to ask next"? I know from that question that this is an inexperienced sales person who is more concerned about asking a great question than listening to what is being said by the prospect sitting in front of them. Read more >>>
Leads * Sales = Profits
If leads * sales = profits (assuming of course you are selling with an appropriate margin) then how well-defined is your sales process??
If you look at all the possible sources of leads to your business there will be only two types. They are either proactive leads such as direct mail, telemarketing, radio, TV, newspapers, vehicle signs, neon displays an PR for example. Or we have reactive leads such as word of mouth and to a certain extent referrals.
So lets look at the process for handling leads in your business if for example we delve into telemarketing. What are the logical steps to generating great leads and then converting them into sales. Read more >>>
Get the Decision Makers at the Appointment
Too many times I have lost sales due to not having all the decision makers at the appointment. This upsets me greatly and just this week I let it happen AGAIN.
When I qualify people either on the phone or somewhere in your sales process it is so important to ensure you have all the DM's available to attend the meeting. I usually ask something like
"apart from yourself [name] is there anyone else involved in decisions at this level of the business?"
What preparation to do before a sales call
This is interesting, my belief is that your sales success is directly related to the amount of preparation you do BEFORE a sales call. In other words, the amount of prep work you do will determine your conversion rate at a sale.
Here is what I will typically do when selling my Business Coaching Programs
1.Be prepared to do what you do well. READ, READ, READ and LEARN. Keep up with your skills training. Your skills are what put bread on the table or meat. The better your skills the more prepared you are to do what it is you do best - CLOSE. Imagine a butcher going through the day without sharpening his knife after each cutting session!! What are you doing to sharpen your blade?